Optiek Janssen: A fresh presence with vision – space for brands, design, and expert advice

In this newsletter, we’re pleased to offer you an exclusive look at one of our current international projects: the interior fit-out of the newly redesigned optical store Optiek Janssen in Geleen, the Netherlands.

The result is a welcoming, brand-conscious spatial concept – featuring clear zoning, high-quality materials, and a contemporary design language. The carefully considered product presentation strikes a balance between functionality and aesthetic ambition, creating a truly unique customer experience.

Take advantage of our planning service and create your unique shop concept with us! Feel free to contact us by phone at +49 7181 99371 0 or by email at info@concept-s-design.com for a personal consultation.


We would like to express our sincere thanks to our client Optiek Janssen for their trust and the excellent collaboration. We wish them continued success and thriving business!

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Entrance Area & Customer Reception
Inviting depth meets functional clarity
 
The main area impresses with a clear visual axis and a well-positioned reception desk. Warm materials such as wood finishes and textured wall panels, combined with dark accents, create an elegant and inviting atmosphere.

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  Frame Display & Visual Storytelling
Light-guided orientation for targeted selection

The eyewear frames are displayed on modern, modular wall systems with integrated lighting. The clean structure ensures optimal clarity, while the stylish presentation invites customers to explore and discover.

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Brand Space & Consultation
A strong identity – from the shop window to the refraction room

The design concept runs consistently through all areas – from the eye-catching shop window with its clean lines and plant arrangements to the modern, fully equipped refraction room. Vertical wooden slats create a calm, warm atmosphere – ideal for discreet consultations and precise eye examinations.

A carefully planned layout and coordinated choice of materials ensure a harmonious spatial experience that conveys both professionalism and a sense of well-being.

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more information

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In 3 Steps to Your Bespoke Shop Concept
Contact us for personalised consultation & professional planning
 
Our goal with shop planning is to create a bespoke interior concept for you and support you throughout the entire process, right through to completion.


1. Consultation
Your preferences regarding design, budget, and other key details will be discussed in a personal consultation. Our interior designers will provide tailored advice and are happy to answer any questions you may have.

2. Planning
Based on our modular system, we quickly and efficiently create a plan for the renovation or new build of your optical and acoustics store. Using measurements and photos, we develop designs, floor plans, 3D renderings, and a detailed quote.

3. Realisation
Our experienced team of interior designers and specialists will be with you throughout the entire execution phase. Our installation team ensures a smooth and seamless setup.

>> more information
 

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